We develop next-gen advertising campaigns for events and festivals.
We 'heat up' your audience
We are not a regular advertising agency, we are an agency that understands that standard marketing funnels simply don't convert for events. Where traditional online marketing often focuses on quick conversion, events require a more creative approach.
We know that (almost) no visitor will immediately buy a ticket at the first interaction with your event. The trick is to 'heat up' your audience and gradually increase their motivation to buy a ticket. To do this, we use our very own 'Cold, Warm, Hot' framework to gradually get your audience more engaged and excited. We use different content per stage, specifically designed for the stage the target audience is in.
01
Discovery
We activate your event with information about the details of your event through a wide selection of channels to a large group of relevant audiences.
02
Cold Audiences
Targeting and informing new groups that have relevant interests towards your event, but are not yet (fully) familiar with it.
03
Warm Audiences
Increase purchase motivation among your own audiences and the ones who are familiar with your concept or event through personalised content.
04
Hot Audiences
Converting audiences with high engagement and/or ticketshop interaction by applying Cialdini principles.
Creating awareness
The discovery phase aims to reach the maximum number of relevant audiences with the general information of your event. Here, we target cold, warm and hot audiences to ensure that the event reaches a broad target group. To achieve this, we use a wide selection of channels. From social ads and e-mail campaigns to using ambassadors and our own social channels. We combine catchy but simple visuals to make it understandable what, when and where your event takes place.
Reach potentials
Cold target groups are interested in events like yours, but not yet (fully) familiar with your event or engaged with it. In this phase we start with communicating eye-catching, but informative visuals to become more aware of your concept, but we also include more snackable content such as aftermovies, artist info and atmospheric content to gradually get this target group more involved with your event or brand.
Targeting fans and engagers
Unlike cold audiences, warm audiences are already familiar with your event. These target groups include followers, engagers, previous visitors and, for example, Facebook attendees. This target group knows when and where the event is taking place, but still needs an extra push to actually buy a ticket. Is it a particular artist, atmosphere - or is it the people coming to your event? Start playing with a diversity of (personalised) content to slowly convince this group to buy a ticket.
Time to convert
This audience knows the details about your event and has proven motivation to buy a ticket - think high engagement and/or visits to the website or ticket shop. This stage focuses on the final push into the shop, using retargeting with urgency, scarcity or social proof -content
Let's talk!
Services
(Social) Advertising
Social Content
Email Marketing
Ambassador Marketing
